Some may say that the controversy in sport leads to some of the passion surrounding it - the discussions about whether a referee made the right call is often the subject of heated debate after a range of sporting events.
With television replays and being able to see the action from many angles and in slow motion the audience often have a clearer idea than the officials as to what actually happened.
When the wrong decisions are made it can have an enormous impact on the results, and some could argue that this damages the reputation of the sport.
There are many technologies that could be brought in to solve these issues and ensure that the games are fair, open and the right decisions are made.
The 2012 Games gives an unparalleled opportunity to investigate these technologies.
We live in a world of personalised communication systems, including television on demand and downloadable content for personal audio-visual devices.
There has been an explosion in technology to enhance the experience of the observer, with technology becoming part of everyday life - Nokia has now become the largest global manufacturer of cameras.
With these person-centric advances, the sports experience has predominantly been marked by the move to bigger and bigger screens.
With the advent of the 2012 Olympics there is an opportunity to have a fresh look at how the spectator experience the events, and investigate how this can be maximised to improve the overall enjoyment of the Games.
To investigate the development of systems to enhance spectator experience of sporting events.
